As the business world becomes increasingly digital, having a website is now a necessity, even for small businesses. However, building a website from scratch can be an intimidating and daunting task, especially for those without technical skills or large budgets. This is where website builders come in – they offer
As a nonprofit organisation, getting the word out about your cause and raising awareness is essential. One of the most cost-effective ways of doing this is by using Google Grants. Google Grants is a program that provides eligible nonprofit organisations with up to $10,000 in free Google Ads advertising every
Digital marketing has revolutionised the way businesses operate in today’s world. One sector that has greatly benefitted from this approach is the charity industry. Charities that implement a comprehensive digital marketing strategy are better able to connect with their audience, grow their donor base, and support their cause. In this
If you are one of the many websites using Google Analytics you likely be aware of the upcoming switch to Google Analytics 4 (GA4). GA4 is a significant update that will bring a host of new features and capabilities to your analytics platform. In this comprehensive article, we’ll go through
Starting your own business can be both exciting and daunting. You need to have a solid plan, an excellent product or service, and a way to reach your target audience. With the advent of digital marketing, reaching out to potential customers has become more accessible and cost-effective than ever before.
Have you ever wondered why some of your website pages aren’t showing up on Google search results? It can be frustrating to put in the time and effort to create quality content only to find out it’s not getting the visibility you want. There are several reasons why pages might
Optimising a Shopify collection page for SEO is crucial to improve the visibility of your products and attract potential customers. A collection page is essentially a category page that contains products with similar features or characteristics. Optimising your collection pages for SEO can help your store rank higher in search
Shopify is a popular e-commerce platform that allows businesses to create and manage their online store. However, having a Shopify website is not enough to attract potential customers. To be visible to potential customers, your website needs to be optimised for search engines. Here are some essential tips on how
In today’s digital landscape, businesses need to have a strong online presence to succeed. However, having a website is not enough. To be visible to potential customers, your website needs to be optimised for search engines. That’s where technical SEO comes in. Technical SEO involves optimising your website’s technical infrastructure
Digital marketing is constantly evolving, and with a new year comes new trends. As we look ahead to 2023, there are several emerging digital marketing trends that your business should be aware of. From artificial intelligence to immersive experiences, these trends are poised to shape the digital landscape for years
