Optimising a Shopify collection page for SEO is crucial to improve the visibility of your products and attract potential customers. A collection page is essentially a category page that contains products with similar features or characteristics. Optimising your collection pages for SEO can help your store rank higher in search results and attract more organic traffic. Here are some essential tips for optimising your Shopify collection page for SEO:
1. Research Relevant Keywords
The first step to optimising a collection page for SEO is to conduct keyword research. Start by identifying the keywords and phrases that your target audience is searching for. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume.
Once you have identified your target keywords, you should integrate them into your collection page content, including the title, description, and meta tags.
For example, if you sell skincare products, you might create a collection page for “Organic Skincare.” Your target keywords could be “organic skincare,” “natural skincare,” or “sustainable skincare.” You should aim to include these keywords in your collection page content in a natural and meaningful way.
2. Optimise Page Title & Meta Descriptions
The page title and meta description are essential elements for SEO. They provide a brief summary of what the page is about and appear in search results. Your page title should be concise and descriptive, while your meta description should provide more detailed information about the content of the page.
To optimise your page title and meta description in Shopify, go to the collection page in your Shopify dashboard and click on the “Search engine listing preview” section. Here, you can enter the page title and meta description.
For example, your page title might be “Organic Skincare | Shop Our Collection of Sustainable Skincare Products,” and your meta description might be “Discover our collection of organic and sustainable skincare products. Shop now for the best in natural and eco-friendly skincare.”
3. Include Unique & High-Quality Content
Including unique and high-quality content on your collection page is essential for SEO. Your content should be informative and engaging, and should help potential customers understand what products are included in the collection.
To include content on your collection page in Shopify, go to the collection page in your Shopify dashboard and edit the page content. Here, you can add text, images, and videos to provide more information about the collection.
For example, you might include a brief introduction to the collection, information about the benefits of organic and sustainable skincare, and descriptions of the products included in the collection.
4. Use Descriptive Product Titles & Descriptions
Descriptive product titles and descriptions are essential for SEO. They help potential customers understand what each product is about and why they should consider purchasing it. When creating product titles and descriptions, make sure to use relevant keywords and include unique details about the product.
To optimise product titles and descriptions on your collection page in Shopify, go to the product page in your Shopify dashboard and edit the product details. Here, you can add a product title, description, and other details.
For example, if you sell an organic face cream, your product title might be “Organic Face Cream | Hydrating and Nourishing.” Your product description might include details about the ingredients, benefits, and instructions for use.
5. Add Alt Text To Images
Adding alt text to your images is essential for SEO, as it helps search engines understand what the images are about. Alt text also helps improve the accessibility of your website for users with visual impairments.
To add alt text to images on your collection page in Shopify, go to the product page in your Shopify dashboard and click on the image. Here, you can enter alt text in the “Alt text” field.
For example, if you have an image of an organic skincare product on your collection page, your alt text might be “Organic Face Cream | Hydrating and Nourishing for All Skin Types.”
6. Implement Structured Data
Structured data, also known as schema markup, is a type of code that provides additional information to search engines about your website’s content. Implementing structured data on your collection page can help search engines understand the context of your content and improve your website’s visibility in search results.
To implement structured data on your collection page in Shopify, you can use Shopify’s built-in schema markup or third-party apps. Shopify provides schema markup for product and collection pages, including information such as product name, price, and availability.
7. Improve Page Speed
Page speed is a critical factor for SEO. A slow page speed can negatively impact user experience and result in a high bounce rate. To improve page speed on your collection page, optimise your images, minify your HTML, CSS, and JavaScript files, and use a content delivery network (CDN) to serve content from a server closest to the user.
To improve page speed on your collection page in Shopify, you can use Shopify’s built-in features or third-party apps. Shopify provides an image optimizer to compress your images and a CDN to serve content from a server closest to the user. You can also use third-party apps to minify your HTML, CSS, and JavaScript files.
In conclusion, optimising your Shopify collection page for SEO is essential to improve the visibility of your products and attract potential customers. By following the above tips and implementing relevant on-page elements, you can improve your collection page’s performance and rank higher in search results. Remember to regularly monitor your collection page’s SEO performance and make adjustments as needed to continue improving your search rankings and attracting potential customers. Speak to our expert Shopify team to find out more.