In today’s digital landscape, businesses need to have a strong online presence to succeed. However, having a website is not enough. To be visible to potential customers, your website needs to be optimised for search engines. That’s where technical SEO comes in. Technical SEO involves optimising your website’s technical infrastructure to ensure that it is search engine friendly. Here are some essential technical SEO tips to help businesses improve their online visibility:
1. Improve Site Speed
Site speed is a crucial factor in technical SEO. Google has stated that site speed is a ranking factor, meaning that faster sites are more likely to rank higher in search results. To improve site speed, businesses can compress images, reduce the number of plugins, and use a content delivery network (CDN) to serve content from a server closest to the user.
2. Optimise for Mobile
In 2023, mobile traffic is set to account for over 70% of all internet traffic. As such, businesses need to ensure that their website is optimised for mobile devices. This can include using responsive design, ensuring that content is easy to read on smaller screens, and optimising images and videos for mobile devices.
3. Use Structured Data
Structured data is a way of organising website content to make it easier for search engines to understand. By using structured data, businesses can provide additional context to search engines, making it easier for them to crawl and index their website. Structured data can also improve click-through rates by providing more information in search results.
4. Ensure Site Security
Site security is a crucial factor in technical SEO. Google has stated that HTTPS is a ranking factor, meaning that sites that use HTTPS are more likely to rank higher in search results. HTTPS also provides a secure connection between the user’s browser and the website, protecting sensitive information from hackers.
5. Fix Broken Links
Broken links can harm a website’s SEO. Broken links can frustrate users and cause search engines to reduce a website’s visibility. Businesses should regularly audit their website for broken links and fix them as soon as possible.
6. Optimise Site Structure
Site structure is an essential factor in technical SEO. By organising website content in a logical and intuitive way, businesses can make it easier for search engines to crawl and index their website. This can include using a clear hierarchy, using descriptive URLs, and using breadcrumbs to show users where they are on the website.
In conclusion, technical SEO is a crucial component of any successful digital marketing strategy. By optimising their website’s technical infrastructure, businesses can improve their online visibility, attract more traffic, and increase conversions. By implementing the above technical SEO tips, businesses can improve their website’s performance and stay ahead of their competitors. Speak to our team today to find out more about our technical SEO offering.