If you are one of the many websites using Google Analytics you likely be aware of the upcoming switch to Google Analytics 4 (GA4). GA4 is a significant update that will bring a host of new features and capabilities to your analytics platform. In this comprehensive article, we’ll go through

Google Analytics 4 (GA4) is the most recent version of Google’s analytics platform, which will become the standard version and replace Universal Google Analytics from July 2023. Google Analytics 4 boasts a powerful audience feature that allows businesses to better understand and engage with customers. With GA4, businesses can create

Google Analytics attribution models provide marketers with a number of ways to see how customers are converting. There are a number of models available and in this article we will cover the different types of attribution models, what each will show you and how to compare the data across different